Building and Optimizing Multi-Channel Digital Experiences

Over the last few years, the internet has undergone a tremendous amount of fundamental change in its landscape, and we are now entering into a new reality with today’s Web. This change is driven by five major trends:
Social – The Web is much more social and much less anonymous than ever before. As an example, many sites and applications allow users to authenticate using shared/common identities provided by Facebook and Google.

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