Is your eCommerce Platform Optimized to Drive Revenue?

A common dilemma for leaders with eCommerce platforms across industries is recognizing when their online shopping platform’s functionality is falling behind – or when the cost of keeping up is wasting valuable money and resources.
You need to improve your platform if your current service is:
Losing customers
While there are many reasons why an online shopper might change their mind at checkout time, your eCommerce platform itself can play a major role in influencing that decision.
Slow
Online shoppers want instant gratification – and they hate waiting. It’s not just seconds that count. It’s fractions of a second. Customers would rather spend countless minutes surfing for another site that loads faster than wait a few seconds for a slow page to load. Even small delays make a big difference.
Complex and cumbersome
Too many steps in the eCommerce flow cause shoppers to abandon their carts. A complicated checkout creates barriers between you and your customers, and it can also pose serious security risks if your site times out during an online payment.
Outdated
Is your current eCommerce platform flexible enough to offer visitors a modern, clean layout and design? Online shoppers expect websites to be easy to navigate, user friendly, and intuitive. An attractive and well-designed interface can have a major impact on your sales volume.
Next Steps
At some point, most organizations will have to make a decision: keep updating the current codebase, migrate the tech stack to a modern codebase, or redevelop it from scratch.
There are pros and cons to all of these approaches, but we’ve written a whitepaper to help you make an informed decision for your business.
Click here to download Pros and Cons: Updating, Migrating, or Replacing your eCommerce Platform.

Link: http://blog.rangle.io/is-your-ecommerce-platform-optimized-to-drive-revenue/