Developers Can Lead End Users to Good Behavior

Fascinating keynote at Okta’s Iterate Developers Conference by Jeff Atwood, Co-Founder of StackOverflow and Discourse. The thesis of Jeff’s presentation is that developers can encourage positive behavior by end users and dissuade negative behavior.
Jeff summarizes his career pursuits as being “addicted to community" since beginning his Coding Horror blog, building StackOverflow, and now Discourse.