Web Design: User Personas Define Your Target Audience

The “user” is a far too abstract description of the people that might want to use your new web project. You can neither orient nor optimize your project towards a description that abstract. You need something better, like Frank, the hasty single father, or Maria, the stressed-out accountant. User personas allow for this exact concretization….

Link: https://www.noupe.com/business-online/web-design-user-personas-define-target-audience.html