Augmented Reality (AR), which promises a whole new world of immersive experiences, ranks top in investment priorities of every major brand. In fact, Nike, Coca-Cola, and Apple have already set aside insane budgets to use AR in their marketing and product upgrade plans.
In its initial days, AR graphics used to render at 4 fps and only on specific devices with high-end configuration. It either required specific, designated hardware or users had to download native mobile apps on Android or iOS devices to experience AR. The Pokemon game is a good example of a successful AR app.