Atishay Jain, on CSS Tricks, writes about an area close to my heart, linking: Hyperlinks are the oldest and the most popular feature of the web. The word hypertext (which is the ht in http/s) means text having hyperlinks. The ability to link to other people’s hypertext made the web, a web — a set of connected pages. This fundamental feature has made the web a very powerful platform and it is obvious that the world of apps needs this feature. All modern platforms support a way for apps to register a URI (custom protocol) and also have universal links (handling web links in an app).