It was great having the opportunity to speak with Rajesh Ganesan, Vice President of Product Management at ManageEngine, a division of Zoho, at their user conference in Dallas following his keynote on “Riding the Digital Transformation Wave."
Rajesh is a bit put off with the term "digital transformation" since businesses have always had to transform due to weather, culture, competition, and market factors. Business owners today see transformation being driven by technology and they look to their IT department to do the same for their business without identifying the business problem they’re trying to solve, the customer need they’re trying to fill, or how their business model needs to change. Technology is not a silver bullet though it can solve a lot of problems. However, the problems must first be defined.